Data Focus.Simple Design
Product design for data-driven platforms and complex systems. I transform intricate information architectures into clear, purposeful experiences that drive business outcomes and user confidence.
Let's Work Together
Expertise
Ispecialize in enterprise product design, combining deep experience in data driven systems with strong UX principles to create clear, reliable user experiences
Data-Driven Product Design
Designing systems that surface the right insights at the right time. I create interfaces that translate raw data into strategic clarity, enabling users to make confident decisions quickly
UX for Complex Systems
Simplifying multi-layered operational environments through thoughtful information architecture. I design workflows that reduce cognitive load while maintaining system sophistication and depth
SaaS & CRM Integration
Building seamless experiences across disconnected platforms. I design integration layers that ensure data integrity, sync transparency, and user confidence throughout the product ecosystem
Selected Work
Redesigned a data driven SaaS analytics platform to support clear, confident decision making in complex enterprise environments. The focus was on reducing cognitive load and transforming dense data into insights that guide action.
By analyzing user behavior and decision patterns, I restructured the information architecture to align with real workflows, enabling faster insight discovery, higher engagement, and a clearer path from data to decision
Case Study
Law Firm Management System
Case Inventory & Status Tracking
Designed a real-time case distribution system providing partners with immediate visibility into firm capacity. The interface displays active cases by practice area, status progression, and critical deadlines—enabling strategic resource allocation and workload balancing across the firm.
Attorney Workload Intelligence
Created a capacity planning dashboard that surfaces billable hours, case complexity scoring, and deadline proximity. Partners can now identify overextended attorneys and redistribute work proactively, reducing burnout while maintaining client service standards and improving billing efficiency.
Case Study
Flight Operations Management
The Challenge
Airlines needed real-time visibility into fleet performance across hundreds of daily flights. Operations teams struggled with fragmented data sources, making it difficult to identify patterns, respond to delays, and optimize routing decisions.
Design Strategy
Created a unified dashboard synthesizing flight status, delay analysis, and route performance. Designed tiered information hierarchy allowing quick status checks and deep operational analysis.
Case Study
Customer Score Balance
The Challenge
Sales teams lacked a unified view of customer health. Critical signals—purchase history, support tickets, engagement patterns, profitability—lived in separate systems, making account prioritization nearly impossible.
The Solution
Designed a composite scoring system integrating five data dimensions: sales volume, profit margin, activity frequency, issue resolution, and relationship tenure. Created visual indicators enabling instant pattern recognition.
Case Study
SaaS Platform CRM Integration
Lead Lifecycle Visibility
Enterprise teams need confidence that their data flows seamlessly between systems. I designed a SaaS product deeply integrated with major CRM platforms, focusing on transparency, data integrity, and user trust throughout the sync lifecycle.
The Solution
Designed intuitive visualizations showing lead progression from capture through conversion, with clear handoff points between marketing and sales systems.
Design Process
Discovery
Thoroughly understanding client needs, project goals, and target audience through research and requirements gathering.
Analysis
Interpreting collected data to identify key challenges, define project scope, and establish clear objectives and strategies.
Design
Conceptualizing creative solutions, developing wireframes, creating interactive prototypes, and finalizing visual designs.
Validation
Testing designs with real users, collecting valuable feedback, and iterating on improvements to refine the solution.
Implementation
Developing and deploying the final product, ensuring it aligns with approved designs, meets technical specifications, and functions flawlessly.
About
Product Designer
I am a senior product designer specializing in enterprise SaaS platforms, CRM integrations, and data heavy operational systems. I help organizations turn complex technical and data environments into clear, actionable user experiences that drive real business outcomes.
Process
I work with both growing startups and large organizations, combining deep technical understanding with strategic design thinking. My process blends collaborative working sessions with hands on execution inside design tools, supported by advanced AI tools to accelerate discovery, clarify requirements, and translate complexity into executable product definitions.
Client Value
Clients value my ability to navigate complex system dependencies, align stakeholders around clear decisions, and design scalable systems that evolve as products grow
Areas of Focus
  • Enterprise SaaS product design
  • CRM platform integrations
  • Multi-system operational dashboards
  • Data visualization and analytics
  • Design systems for complex products
  • B2B workflow optimization
Selected Platforms
Salesforce, HubSpot, Microsoft Dynamics, ServiceNow, Zendesk, Tableau, Power BI, Custom enterprise systems ,Priority
Selected UX Tools
Axure RP, AI powered research and design tools
Let's Design Clarity Together
Get in Touch
Ready to start a conversation about your product design needs? Reach out to discuss how we can work together
Accessibility Statement
We are committed to ensuring our digital portfolio is accessible to all users, regardless of their abilities or the technology they use. Our goal is to provide an inclusive and barrier-free experience, making our design work and insights available and understandable through various assistive technologies and design principles.
Key Accessibility Features
  • Keyboard Navigation: All interactive elements can be navigated using a keyboard.
  • Screen Reader Compatibility: Semantic HTML ensures content is properly structured and readable by screen readers.
  • Color Contrast: We maintain sufficient color contrast for text and interactive elements to ensure readability for users with visual impairments.
  • Resizable Text: Users can adjust text size without loss of content or functionality.
  • Alternative Text for Images: All meaningful images include descriptive alternative text for screen reader users.
We continually strive to improve the accessibility of our portfolio. If you encounter any barriers or have suggestions for improvement, please do not hesitate to contact us. Your feedback is invaluable in helping us provide an equitable experience for all.
For accessibility feedback or support, please contact us at lea.rabin@gmail.com or via phone at 053-5228940.
Last Updated: Feb 10, 2026