Data Focus.
Simple Design
Welcome to Lia Rabin's portfolio, where creativity meets functionality. Explore my unique design projects that blend aesthetic appeal with user-centered design
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System. Data. Revenue. Profit
About me
I am a Senior Product Designer specializing in complex systems and data driven products.
With a strong background in Business Intelligence and operational architecture, I design platforms that translate technical complexity into clear, intuitive experiences. My work sits at the intersection of product strategy, UX UI, and data structure.
I have led product and system design initiatives across governmental organizations, aviation operations, retail service models, and early stage startups. I focus on workflow clarity, decision support environments, and scalable information architecture that aligns business logic with real user behavior.
I design for high responsibility environments where structure, precision, and usability directly impact performance.
My approach combines systems thinking, analytical depth, and strategic product vision
UX/UI Design
Creating seamless interfaces that balance aesthetics with usability
Prototyping
Bringing ideas to life through interactive mockups and testing
User Research
Uncovering insights that drive informed design decisions
Design Systems
Building scalable frameworks for consistent brand experiences
Areas of Focus
  • Enterprise SaaS product design
  • CRM platform integrations
  • Multi-system operational dashboards
  • Data visualization and analytics
  • Design systems for complex products
  • B2B workflow optimization
Selected Platforms
Salesforce, HubSpot, Microsoft Dynamics, ServiceNow, Zendesk, Tableau, Power BI, Custom enterprise systems ,Priority
Selected UX Tools
Axure RP, AI powered research and design tools
Expertise
specialize in enterprise product design, combining deep experience in data driven systems with strong UX principles to create clear, reliable user experiences
Data-Driven Product Design
Designing systems that surface the right insights at the right time. I create interfaces that translate raw data into strategic clarity, enabling users to make confident decisions quickly
UX for Complex Systems
Simplifying multi-layered operational environments through thoughtful information architecture. I design workflows that reduce cognitive load while maintaining system sophistication and depth
SaaS & CRM Integration
Building seamless experiences across disconnected platforms. I design integration layers that ensure data integrity, sync transparency, and user confidence throughout the product ecosystem
Selected Work
Case Study
State Attorney’s Office
Enterprise Case Management System
Overview
The system is designed to manage complex case workflows across multiple departments, ensuring compliance with strict regulatory requirements. It offers a robust solution for handling large-scale internal legal processes efficiently.
Challenge
Legacy systems face challenges such as fragmented workflows, poor data visibility, high cognitive load, inconsistent case states, and reporting disconnected from operational reality. These issues hinder effective case management.
Solution
The redesigned system focuses on a clear case lifecycle model, role-based dashboards, simplified navigation, structured data hierarchy, and workflow-driven interfaces that enhance transparency and accountability.
Case Study
Israir Airline
Operational Performance Dashboard
Overview
Flight operations and route performance system supporting time sensitive decision making, delay tracking, and revenue versus cost analysis
Challenge
Data scattered across systems, lack of real time visibility, difficulty identifying delay patterns, and limited route profitability insights
Solution
Design a KPI driven dashboard with route level performance, on time versus delayed analysis, cost versus revenue clarity, and decision focused visual hierarchy to support operational leadership
Case Study
Retail Furniture Equipment Company
CRM & Service Management Model
Overview
System managing product sales, installation services, warranty tracking, repair calls, service revenue centers, and presenting customer scoring based on service history, profitability, response time, and engagement patterns
Challenge
Disconnected service data, unclear profitability by service type, weak product hierarchy, and limited operational visibility.
Solution
Design a structured CRM model with clear product categorization, service workflow tracking, revenue center analysis, and dashboards for profitability and service efficiency
Case Study
Startup for Professional Connections
Project Matching Platform
Overview
Digital platform enabling professionals to connect, capture context, and match with relevant project opportunities
Challenge
Low signal networking, loss of context after meetings, difficulty tracking opportunities, and lack of structured follow up logic
Solution
Design a structured user flow including profile identity, contextual capture tools, smart matching logic, and CRM integration to turn connections into measurable opportunities
Let's Work Together
Get in Touch
Ready to start a conversation about your product design needs? Reach out to discuss how we can work together